CT PERSONAL BRAND PHOTOGRAPHY SESSIONS

 

Personal Brand Photography sessions are for the purpose of creating authentic visual stories for your brand, so your clients and audience can emotionally connect with you in a real way by experiencing, through beautiful and engaging images, what it’s like to work with you. Shot with a variety of lifestyle images, product photography, flat lays, brand inspiration photos, and workplace images for every part of your website and social media - all culminating in stylish, colorful brand imagery that will provide a complete customer experience for your audience, and visually detail your expertise and credibility through your gorgeously styled images because to know you is to love you!

i work with businesses + creatives + influencers + entrepreneurs to tell their brand story, visually + beautifully, so they can focus on what they do best.

what is personal brand photography?

 

 

Personal Brand Photography is the practice of using photography to communicate to your audience what your brand is all about, while visually conveying you can be trusted as an expert in your field. Relating that trust to your audience is vitally important because people will not invest their time or money if they don't trust you. When we see someone in images, and they display a smile, a succesful appearance and a presence of kindness, empathy or 'fill in the blank', rather than just reading about them through text on a page, we can make a better determination about how we may feel working with them. We like to know people are similar to us, that they are relatable, and that we like the same things. It gives us a measure of comfort, and let's face it, we're a little nosey too. Eventually, we begin to feel as if we know them personally, which immedialtey builds a level of trust. It's human nature to look for similarities in others, and photography is vital for delivering that message of trust to your audience. It conveys your story in beautiful visual form; the story of of your brand; the person behind it; how you came to be, and where you’re going.

 

why personal brand photography is so important

 

 

Within the first 1.5 seconds of someone landing on your website they have already formed an opinion, so helping them form the story before they form it themselves will greatly benefit you. Our brains are wired to process images faster and better than we process text. In fact, about 60,000 times faster! so it's vital to make sure your images communicate what you want your viewers to know. Images are simply more persuasive, as well as giving people a better retention of information. 65% of people are visual learners and in this digital age littered with social media platforms, there is no doubt that images are key to any successful endeavor.

 

Personal brand photography is for those who want to personalize their brand with amazing, curated, colorful, lifestyle photography images that perfectly reflect and illustrate their brand, product, online presence and style - because you and I both know there are few things more important than your visual content. Your copy can read like it was written by an award-winning copywriter, but with the 8 second attention span of your site visitor and without beautiful images that tell your brand story, your visitors will scroll right on by.

 

 

Brand imagery should not only be beautiful, it should also make the viewer long to be a part of the moment.

your time is better spent

 

Another reason Personal Brand Photography is so vital is the struggle for fresh content. The struggle is REAL and ever increasing. The emotion driven marketplace revolves around visual content, so creating imagery for your brand can seem quite overwhelming when you feel the pressure and need to make a lasting impression with your audience. Scrolling for stock images is such a task and really does little to define the uniqueness of your brand. Before you know it, you can start to look like everyone else, and even worse, just like your competitor..

 

Between Instagram, FB, LinkedIn, website updates and any other social platforms, you can quickly find yourself over your head, drowning in a sea of 'what-the-heck-do-I-post-next? The stress of trying to get your brand noticed and present a cohesive brand presence that perfectly represents you is a huge task, and it's hard to know how to pull it all together. This is where Personal Brand Photography can help because wearing all hats grows thin really quickly, and takes you away from your main priority, and that main priority is the reason you started your business journey in the first place..

 

FACT: Do you know that if you spend 30 minutes a day trying to market yourself on Instagram, in one quarter, you will have spent an entire *week* marketing yourself on that one platform. Now multiply that by each platform. That is a staggering amount of time that could’ve been better spent doing something else.

HOW I bring your brand to life

I photograph you to translate your brand into images to visually tell your story. I do this by first working with you as a team through email, as well as in-person 'visual brand strategy sessions' to gain the brand clarity you need to construct your image goals. Once your goals have been clearly defined, I then photograph you in a variety of stories (each story is a different look and location; also known as a set) to bring your brand to life. The final result will be a library full of images that perfectly represent your brand. They will show your purpose, your style, your goals, your values, and most importantly, the value you bring to your audience.

 

Brand imagery consists of lifestyle images, many of which are in landscape orientation to show the full scene, your workspace, headshots, profile images, flat lays, team images, and product photography and should tell the detailed story of your brand.

 

By using beautifully crafted imagery that reflects all that is wonderful and trustworthy about your brand, you are building customer loyalty and creating customer relationships. Establishing relevance and a relatable brand in an emotionally driven market is absolutely necessary to your online success. It’s time to tell your story and bring distinction to your brand with personal branding photography that evokes emotion, and makes a strong personal connection. Whether you are service based or product based, this is an essential piece of your marketing strategy, all culminating in a complete customer experience for your potential clients.

 

 

show them!

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.

 

Jason Hartman

OUTCOMES of a personal brand session

• Personal Brand Photography will help you establish credibility as an expert in your field.

 

• You will attain a beautiful site with continuity throughout and consistent aesthetic appeal.

 

• You will gain the trust of your audience by presenting a cohesive image.

 

• Using curated images will help you define your brand throughout by using your brand colors, theme and message.

 

• You will obtain a library full of ready-to-use images for each social media post, blog or email blast.

 

• Brand photography helps create customer relationships through transparency and visual storytelling.

 

• Brand imagery displays your brand story like nothing else will.

 

• You will show your unique personality.

 

• You will save time not searching through stock images for something that only partially represents you, and yet still looks just like your competitor.

 

• Brand photography helps identify your core values.

 

• You will save time and money by repurposing your brand imagery in many different ways through the use of programs like Canva.

 

• You will gain loads of confidence knowing that you are able to compete in your marketplace.

 

OUTCOMES of a personal brand session

• Personal Brand Photography will help you establish credibility as an expert in your field.

 

• You will attain a beautiful site with continuity throughout and consistent aesthetic appeal.

 

• You will gain the trust of your audience by presenting a cohesive image.

 

• Using curated images will help you define your brand throughout by using your brand colors, theme and message.

 

• You will obtain a library full of ready-to-use images for each social media post, blog or email blast.

 

• Brand photography helps create customer relationships through transparency and visual storytelling.

 

• Brand imagery displays your brand story like nothing else will.

 

• You will show your unique personality.

 

• You will save time not searching through stock images for something that only partially represents you, and yet still looks just like your competitor.

 

• Brand photography helps identify your core values.

 

• You will save time and money by repurposing your brand imagery in many different ways through the use of programs like Canva.

 

• You will gain loads of confidence knowing that you are able to compete in your marketplace.

THE PROCESS

1

INITIAL CONSULTATION

Contact me and we'll set up a time to chat over the phone. I will get to know a little bit about you and your brand, your needs and ideas. This is a great time to gather a list of questions you may have. Blah, blah, blah blah....

2

BOOK YOUR SESSION

When you are ready, you will book your session, choosing a date and time, signing a contract and then make your session deposit.

3

BRAND QUESTIONNAIRE

So I can tell your visual story in the most complete way, I will have you complete a brand questionnaire and make a Pinterest Board for me to comb through so I can hone in on your unique style and brand personality. I will find themes in your board that will help me to narrow down who you are. We will share a lot through emails and phone calls.

4

YOUR CREATIVE SESSION

So I can tell your visual story in the most complete way, I will have you complete a brand questionnaire and make a Pinterest Board for me to comb through so I can hone in on your unique style and brand personality. I will find themes in your board that will help me to narrow down who you are.

5

YOUR PHOTO SESSION

This is your shoot day, where it all comes together. Your entire vision, perfectly crafted and full of life and potential profit! This will be a day to remember and we will have all the visual collateral by the end of this day, so your brand will shine!

6

IMAGE DELIVERY

Your images will be delivered in and online gallery for your viewing and selection.

OFFICE HOURS

MON-FRI 10-5
BASED IN

HARTFORD COUNTY,

CONNECTICUT

OFFICE HOURS

MON-FRI 10-5
TELEPHONE

860.559.7482

Since 2008

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